Tags: Instagram

Meta has begun testing a public-facing AI chatbot on its Threads platform, assigning the bot the handle @meta.ai. Users in five countries can tag the account in posts or replies and receive real‑time answers powered by Meta’s Muse Spark model. The feature mirrors X’s AskGrok, but unlike the X tool, the Threads bot posts its replies publicly and currently cannot be blocked, sparking a wave of criticism from early users. Lire la suite

Meta is building an AI assistant named Hatch, modeled after the open‑source platform OpenClaw, to let users shop directly from Instagram Reels and interact with third‑party services such as DoorDash and Outlook. The company tested the prototype on simulated versions of external apps and plans to roll it out before the end of the year, positioning it as a counter to TikTok Shop. Meta’s CEO Mark Zuckerberg highlighted the goal of making agents that understand user goals and work continuously on their behalf, while CFO Susan Li hinted at future integration with the firm’s Ray‑Ban Meta glasses. Lire la suite

Meta announced new AI-driven tools designed to spot and delete accounts belonging to children under 13 on Facebook and Instagram. The technology scans text for clues such as grade level or birthday mentions and analyzes photos and videos for visual cues like height and bone structure. When a potential under‑age user is flagged, the account is deactivated pending age verification. The rollout begins in select markets and will expand globally, while the company also introduces automatic teen‑account placement for 13‑ to 15‑year‑olds and parent‑managed WhatsApp accounts. Regulators in the EU have opened an investigation into Meta’s compliance with the Digital Services Act. Lire la suite

Meta announced that its AI system will now examine photos, videos and text on Facebook and Instagram for visual cues such as height and bone structure to identify users under 13. The technology, which does not use facial recognition, will deactivate accounts deemed underage and require age verification. The rollout begins in the United States, with plans for the UK and EU in June, and follows a recent New Mexico jury verdict that ordered Meta to pay $375 million for violating state child‑safety laws. Lire la suite

Mike Krieger, chief product officer of AI lab Anthropic, resigned from the board of design platform Figma on April 14, the same day the company filed a notice with the SEC. The move follows a report that Anthropic’s upcoming Opus 4.7 model will embed design capabilities that could rival Figma’s core offering. Krieger, a co‑founder of Instagram and the AI news app Artifact, joined Figma’s board less than a year ago. Investors are watching closely as the potential clash fuels worries about a "SaaSpocalypse" in the software sector. Lire la suite

Meta announced Muse Spark on Wednesday, the inaugural AI model from its Superintelligence Labs. Marketed as a "ground‑up overhaul" of the company’s artificial‑intelligence work, the proprietary system will draw on public content from Instagram, Facebook and Threads to enhance its answers. While Meta says future Muse models will be open source, Spark marks a clear break from the earlier Llama family. Benchmarks show the model performing on par with or better than rival offerings from OpenAI, Anthropic, Google and xAI, though Meta admits gaps remain in long‑term reasoning and coding tasks. Lire la suite

Meta AI is built into Facebook, Instagram, Messenger, and WhatsApp and cannot be fully disabled, but users can mute its presence. Detailed steps show how to silence Meta AI in Instagram, turn off comment summaries on Facebook, mute the chat in Messenger, and hide the AI conversation in WhatsApp. Muting reduces AI prompts and notifications while keeping the apps functional. Lire la suite

Instagram head Adam Mosseri highlighted the rapid rise of AI‑generated images and the growing difficulty of distinguishing real photos from synthetic ones. He cautioned that the platform must adapt quickly, emphasizing the need for new credibility signals, cryptographic photo signing, and clearer labeling of AI content. Mosseri also urged camera makers to help verify authenticity at capture and called for tools that empower creators to compete with fully AI‑produced media. Lire la suite

Instagram chief Adam Mosseri warned that authentic content is becoming scarce as AI‑generated posts flood feeds. He argued that the focus should shift from merely creating content to producing work that only the creator could make. Mosseri proposed fingerprinting genuine media—using existing metadata such as EXIF and XMP—rather than watermarking AI output. He highlighted the role of platforms like Meta, OpenAI, and Google Gemini in providing tools for both polished and imperfect aesthetics, and urged the industry to adopt a common standard for content identification. Lire la suite

The head of Instagram cautions that the platform faces a growing risk of losing trust as AI-generated media becomes indistinguishable from real photos and videos. Deepfakes and advanced generative tools are making authenticity a scarce commodity, prompting creators to lean into raw, imperfect content as a signal of truth. Instagram must evolve quickly to identify AI‑generated material, provide credibility signals, and support creators who maintain genuine, transparent voices. The shift challenges traditional polished aesthetics and forces the platform to rethink how it surfaces and ranks content. Lire la suite

Meta’s head of Instagram, Adam Mosseri, warned that AI‑generated images are rapidly crowding the platform and that traditional labeling methods may soon be ineffective. He argued that a more realistic solution is to cryptographically fingerprint authentic media at the point of capture, allowing users to verify real content rather than trying to chase synthetic fakes. Mosseri noted the difficulty of reliable AI‑detection tools, the potential role of camera makers in creating verifiable signatures, and the shift toward raw, unpolished visuals as a way for creators to prove authenticity. Lire la suite

Apple released its annual ranking of the most downloaded free iPhone apps in the United States, and OpenAI’s ChatGPT claimed the top spot for 2025. The AI chatbot surpassed popular platforms such as Threads, Google, TikTok, WhatsApp, Instagram, and YouTube. The list highlights the rapid adoption of artificial‑intelligence tools on mobile devices, underscoring ChatGPT’s shift from a niche product to a mainstream utility that now outpaces traditional social and search apps. Lire la suite

Instagram is rolling out a new tool called “Your Algorithm” that shows users a snapshot of their recent interests and lets them adjust what appears in their Reels feed. The feature, first available in the United States, lists topics generated by AI based on recent activity and provides sliders for users to request more or less of each subject. By exposing the algorithm’s logic and granting direct control, Instagram aims to deepen personalization and keep younger audiences engaged as it competes with TikTok. The move is part of a broader push by Meta to increase transparency and user choice across its platforms. Lire la suite

A growing number of social‑media personalities are using generative‑AI tools to produce video content that mimics human creators. While some see the technology as a shortcut to fame, experts warn that AI‑generated clips are flooding platforms, confusing audiences, and eroding the value of authentic creator work. The surge raises concerns about content authenticity, potential scams, and the long‑term health of the influencer economy as major platforms begin to incorporate their own AI tools. Lire la suite

Rizzbot, a humanoid robot built by Unitree Robotics, has amassed a massive following on TikTok and Instagram, where it posts videos of street performances, jokes, and even sends provocative direct messages. The robot’s creator, a university graduate student, programs its movements and connects it to large language models that generate its online interactions. Observers note that Rizzbot illustrates a growing trend of robots as entertainers, while also raising questions about the role of AI in public engagement and the potential for human‑robot conflict. Lire la suite

Instagram has upgraded its Stories feature with a suite of generative AI tools that let users edit photos and videos more creatively. The update introduces AI‑driven restyle effects for video, a new Presets browser, seasonal filters such as Halloween and Diwali, an Add Yours sticker for sharing edits, and experimental AI text styling options like "chrome" and "balloon." Users can now type prompts to remove elements, apply broader edits, or generate custom text effects, bringing the platform closer to the conversational editing seen in services like Google Photos. Lire la suite

Meta has rolled out AI‑powered photo and video editing features that users can access straight from Instagram Stories. By tapping the paintbrush icon and selecting the “Restyle” menu, creators can enter text prompts to add, remove, or change elements in their media, from hair color to background scenery. The rollout expands upon earlier AI capabilities that were limited to chatbot interactions, adding preset effects, style filters, and video overlays such as snow or flames. Meta also highlighted related AI updates, including a new AI‑generated video feed called “Vibes” and upcoming parental‑control options that let parents manage AI chat interactions for teen users. Lire la suite

Meta announced new parental controls that let parents limit or block their teenagers' access to AI character chats on Instagram. While the general AI assistant remains available, parents will receive topic summaries of their teens' conversations, providing oversight without full transcript access. The move follows public criticism and regulatory scrutiny after leaked documents revealed inappropriate chatbot behavior with minors. Meta aims to balance teen privacy with safety by giving guardians visibility into chatbot interactions while preserving utility-focused AI features. Lire la suite

Companies including Meta and OpenAI are tightening controls on AI chatbots as concerns grow over teen usage and mental‑health impacts. Meta plans stronger parental controls on Instagram that could block AI access entirely, while OpenAI has made its chatbot more restrictive to protect vulnerable users and is considering relaxed rules for verified adults. Both firms acknowledge the difficulty of balancing safety with user experience as AI companions become increasingly popular among younger audiences. Lire la suite

Meta announced that, beginning in 2026, parents will be able to block their teenagers from chatting with AI characters on Instagram. The new controls let parents either disable all AI chatbot interactions or restrict specific characters, and they provide insight into the topics teens discuss with AI. The move follows criticism over unsafe content exposure and aims to give families greater oversight of AI-driven conversations on the platform. Lire la suite