EngadgetThe European Union will enforce a new labeling rule on AI‑generated images, audio and text that are designed to look authentic, beginning Aug. 2. The measure, part of the bloc’s AI Act, obliges companies to attach a digital watermark or clear label to such content. Existing AI systems have a four‑month grace period, while non‑compliant firms could face fines up to 3% of global revenue. Exemptions apply to personal use, artistic works and satire. Regulators say the step protects consumers and safeguards democratic discourse.
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