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UK forces Google to give publishers opt‑out from AI search results
Key Points
- UK CMA requires Google to let publishers opt out of AI search features.
- Google will add an opt‑out toggle in Search Console for UK sites.
- Opted‑out content will not appear in AI Overviews, AI Mode, or Discover.
- The change does not affect rankings in traditional Google Search.
- Google must provide clear attribution links within AI responses.
- New Search Console metrics will show AI impression data by country.
- Initial rollout will test the feature with a subset of UK publishers.