Tags: ad targeting

A class-action suit filed by an anonymous user, identified as John Doe, accuses Perplexity, the fast‑growing AI search platform, of breaching privacy promises. The complaint alleges that the company’s incognito feature fails to shield user conversations, instead funneling chat transcripts, IP addresses, email identifiers and location data to advertising partners such as Google and Meta. If the allegations prove true, the case could force tighter transparency standards across AI‑driven services. Ler mais

Adam Mosseri, the head of Instagram, used his Instagram account to refute the long‑standing claim that Meta secretly activates users' phone microphones to harvest audio for ad targeting. He explained that the platform does not need to listen to conversations because its recommendation engine already leverages data from advertisers and user behavior. Mosseri also announced that Meta will soon augment its ad‑targeting signals with data gathered from interactions with its AI products, raising new privacy questions while maintaining that any microphone use would be obvious to users. Ler mais

Meta CEO Adam Mosseri recently posted a video responding to user worries that Instagram is "spying" on them to deliver ads. In the clip, Mosseri explains that the platform does not monitor private conversations. Instead, ad relevance is driven by a combination of recent web activity, data shared by advertisers, friends' interests, prior exposure to the same ads, and occasional coincidences. The message aims to clarify how the algorithm works and to reassure users that their private discussions are not being captured for advertising purposes. Ler mais

Meta announced that it will begin using data from conversations with its AI chatbots to personalize content and advertising on its platforms, including Facebook and Instagram. The move, set to start on December 16, will be communicated to users through in‑product notifications and emails beginning October 7. Meta says the data will help tailor feeds and ads but will exclude topics such as religious views, sexual orientation, political views, health, racial or ethnic origin, philosophical beliefs or trade‑union membership. Critics note there is no opt‑out option, raising privacy concerns. Ler mais