Tags: AI in Entertainment

Netflix highlighted a "significant opportunity" for generative AI in its latest shareholder letter, showcasing uses such as de‑aging characters in the opening flashback of Happy Gilmore 2 and AI‑driven set‑design exploration for upcoming projects. The streaming giant is also beta‑testing a conversational search tool that lets members query its catalog in natural language. CEO Ted Sarandos said AI will help creators tell stories faster and in new ways, while the company acknowledges ongoing legal and ethical sensitivities. Critics warn that AI‑generated recommendations and creative tools may fall short of audience expectations. Ler mais

Netflix announced that it is "very well positioned to effectively leverage ongoing advances in AI," signaling an all‑in approach to generative AI as a creative tool rather than a content engine. The streaming giant cited recent uses of AI in productions such as the Argentine series "The Eternaut," the film "Happy Gilmore 2," and the series "Billionaires’ Bunker" to illustrate how the technology can streamline visual effects, pre‑production design, and post‑production work. While industry concerns linger over data usage and potential job impacts, Netflix’s leadership remains confident that AI will help storytellers work faster and explore new possibilities without replacing artistic talent. The company also reported a 17% year‑over‑year revenue increase to $11.5 billion, though the growth fell short of its own forecasts. Ler mais

Eline Van der Velden, founder and CEO of Particle6 and its talent studio Xicoia, introduced Tilly Norwood, an AI‑generated digital avatar, at the Zurich Film Festival. While talent agents have reportedly shown interest, the avatar's role as an "actress" has drawn criticism from SAG‑AFTRA and industry observers who question the ethics and feasibility of AI‑driven performers. Van der Velden envisions the avatar becoming a major screen presence, but the technology relies on human oversight and raises concerns about the impact on human actors and creative labor. Ler mais

OpenAI collaborator Chad Nelson is leading the development of an animated feature called Critterz, partnering with Vertigo Films and the writers of Paddington in Peru. The film, built on a modest budget compared with major studio productions, blends human voice talent, original artwork and AI tools such as GPT‑5 and DALL‑E to produce a full-length story about forest creatures on an adventure. The project’s rapid nine‑month timeline showcases how AI can accelerate traditional animation pipelines while still relying on human creativity. Executives hope the movie will serve as a high‑profile case study of AI’s positive impact on the entertainment industry. Ler mais