Tags: celebrity likeness

OpenAI announced new guardrails for its AI video‑generation tool Sora after actors, talent unions and the estate of Martin Luther King Jr. raised concerns about unauthorized deepfake videos. The company agreed that public figures must opt in before their likenesses can be used, and that representatives can request removal. The move follows complaints from Bryan Cranston, SAG‑AFTRA, and talent agencies, as well as public outcry over disrespectful depictions of Dr. King. OpenAI says the updated policies aim to give individuals greater control over how their images and voices are employed in AI‑generated content. Ler mais

OpenAI introduced Sora 2 as a video‑generation model that blocks depictions of public figures by default, yet a loophole permits creators to insert deceased personalities into AI‑generated clips. The platform’s moving watermark aims to signal synthetic content, but families and fans are upset by the posthumous portrayals, exemplified by Zelda Williams’ public plea to stop receiving AI videos of her late father. OpenAI also offers a “cameo” feature that lets living individuals voluntarily upload their likenesses, with controls to revoke access and moderate usage, highlighting the tension between creative freedom and ethical safeguards. Ler mais