Tags: film industry

At the recent Runway AI Summit in Manhattan, film veteran Kathleen Kennedy voiced skepticism about the rapid adoption of generative AI in creative fields. Executives praised AI as a transformative technology, likening it to fire and the printing press, while others stressed the need for human taste and judgment. Discussions highlighted both the promise of AI tools for visual effects and the pitfalls of over‑reliance, citing recent failures such as fragile 3‑D printed props and poorly received AI‑generated ads. The event underscored a divide between enthusiastic promoters and cautious industry veterans. Ler mais

Irish filmmaker Ruairi Robinson posted short clips created with ByteDance’s new video‑generation model Seedance 2.0, showcasing a digital replica of a famous actor in elaborate action scenes. The striking visuals have drawn cease‑and‑desist letters from major Hollywood studios and the Motion Picture Association, alleging copyright and likeness infringement. ByteDance says it will strengthen safeguards, yet the model remains unavailable to the public and continues to raise questions about the ethics of AI‑generated content. Critics label the technology as a polished form of “slop” – impressive yet fundamentally dependent on unlicensed source material. Ler mais

ByteDance released its new AI video model, Seedance 2.0, touting a leap in cinematic quality but admitting the technology is still imperfect. The rollout sparked a viral comment from Deadpool co‑writer Rhett Reese, who warned that AI could soon replicate Hollywood‑level movies. Industry groups, including the Motion Picture Association, accused ByteDance of ignoring copyright law. While studios like Disney are cautious about unlicensed AI tools, they have also partnered with OpenAI, granting Sora access to 200 characters for three years and investing $1 billion. The mixed response highlights tension between AI innovation and creator protection. Ler mais

Actor Chris Pratt discusses his positive outlook on artificial intelligence in filmmaking. While acknowledging that AI could displace some industry jobs, he emphasizes its potential to enable more storytellers, increase the number of movies produced, and create new collaborative departments. Pratt’s perspective contrasts with outspoken critics such as Guillermo Del Toro and certain actors’ unions. He also notes that other public figures have begun partnering with AI audio companies, illustrating a broader industry shift toward embracing the technology. Ler mais

Director James Cameron warned that AI‑generated actors are "horrifying," expressing concern that synthetic performers could replace real talent. The comment followed the debut of Tilly Norwood, a photorealistic digital actress created by Particle6 and shown at the Zurich Film Festival. SAG‑AFTRA condemned the technology as a synthetic imitation built on stolen work. Cameron, known for pioneering CGI, distinguished motion‑capture—which still relies on human performers—from generative AI that can fabricate characters and performances from text prompts. He urged the industry to keep the human element at the core of filmmaking. Ler mais

In a recent interview, director Guillermo del Toro talks about his long‑awaited adaptation of Mary Shelley’s Frankenstein, his skepticism toward AI‑generated art, and his upcoming stop‑motion venture based on Kazuo Ishiguro’s The Buried Giant. He also reflects on the changing landscape of streaming, his desire to explore crime narratives, and the artistic possibilities of stop‑motion beyond children’s fare. Del Toro emphasizes the moral complexity of playing God, compares modern technologists to Victor Frankenstein, and outlines his creative roadmap for the next few years. Ler mais

The debut of Tilly Norwood, an AI‑created performer from Xicoia’s AI talent studio, has ignited fierce criticism from Hollywood actors and creators. Industry figures such as Emily Blunt and Whoopi Goldberg have called the move "really scary" and warned that AI actors cannot replicate the nuances of real human performance. Creator Eline Van der Velden defends Norwood as a work of art, urging that she be judged on her own merits. The controversy raises broader questions about AI’s role in film, streaming and the future of creative labor. Ler mais

OpenAI and production studio Vertigo Films have announced a collaborative effort to turn the 2023 short film Critterz, originally created as a showcase for OpenAI's DALL·E image generator, into a full-length family adventure. The project, budgeted at less than $30 million, aims to complete production within roughly nine months and target a debut at the Cannes Film Festival the following May. Creative specialist Chad Nelson, who directed the short, will oversee the expansion, while seasoned writers James Lamont and Jon Foster are attached to pen the script. The production will blend human sketches with advanced AI models to animate the film, reflecting a broader push toward AI‑enabled filmmaking despite ongoing industry controversy and copyright concerns. Ler mais