Tags: Firefly

Generative AI tools for images and video are no longer viewed as generic utilities; creators now describe them as having distinct “personalities.” The term reflects each model’s baseline style, strengths and preferred tasks, from cinematic motion to realistic human features. Major players such as Google, Adobe, Runway, Midjourney and others each exhibit unique traits, prompting creators to select the model that best fits a specific project. Using multiple models in a hybrid workflow is praised for expanding creative range and improving efficiency, while the evolving nature of these personalities underscores the rapid progress of generative media technology. Ler mais

Adobe demonstrated a suite of new AI tools at its MAX Sneaks showcase, including Corrective AI, which lets users alter the emotional tone of an existing voice‑over in seconds, and Project Clean Take, which separates audio tracks such as speech, music, and ambient sounds. The features build on recent generative speech capabilities in Adobe Firefly and aim to streamline workflows for video creators, sound designers, and editors by reducing the need for re‑recording or manual audio cleanup. Adobe also previewed AI‑driven sound‑effect generation that automatically matches scene content, highlighting the company’s push toward AI‑enhanced creative production. Ler mais

Adobe unveiled a suite of AI‑driven audio tools within its Firefly platform, letting creators generate background music, speech, and sound effects directly from text prompts. The new features include a generate‑speech engine with dozens of voices in multiple languages, a generate‑soundtrack tool that produces royalty‑free music matched to video content, and expanded partnerships with ElevenLabs and Topaz Labs. Adobe also introduced licensing that lets users employ AI‑created music indefinitely. The updates aim to give creators more control and flexibility while simplifying the workflow for audio‑rich projects. Ler mais

Adobe has introduced Adobe AI Foundry, a new service that lets businesses create custom generative AI models built on Adobe's Firefly technology. The offering fine‑tunes Firefly models with a company's own branding and intellectual property, enabling on‑brand generation of text, images, video and 3D content. Pricing is usage‑based rather than seat‑based, and Adobe emphasizes that the tools augment, not replace, human creators. Ler mais

Adobe has released its Premiere video‑editing app for iPhone, offering a free, mobile‑first editing experience that mirrors many desktop capabilities. The app supports multi‑track timelines, 4K HDR editing, auto‑generated captions, and a suite of AI‑driven tools powered by Firefly. While the iPhone version is live, an Android version is still in development, and advanced AI features require the purchase of credits. The launch expands Adobe’s mobile portfolio and positions the company against other mobile video‑editing solutions. Ler mais

Adobe Photoshop’s beta version now lets users access Google’s Nano Banana AI—officially the Gemini 2.5 Flash Image model—directly within the Generative Fill tool. Alongside Adobe’s own Firefly and Black Forest Labs’ FLUX.1 Kontext, Nano Banana offers stylistic, eye‑catching visuals that creators can blend with realistic lighting and commercial‑grade outputs. The integration positions Photoshop as a hub for multiple AI image models, giving designers, marketers and hobbyists the flexibility to switch models on the fly and streamline creative workflows. Ler mais

Adobe announced a new iPhone video‑editing app called Premiere, slated for release on Sept. 30. The app brings a multitrack timeline, voice‑to‑sound effects, and generative AI tools from Firefly to iOS, and can be downloaded for free, though users may need to pay for AI credits and extra cloud storage. Adobe hopes the mobile‑first offering will attract creators who currently rely on desktop software or lighter mobile editors, positioning the company against competitors like TikTok’s CapCut and Meta’s Edits. Ler mais

Adobe announced a new iPhone version of its flagship video editor, bringing the full multitrack timeline and advanced tools to mobile users at no cost. The app supports trimming, audio overlay, caption syncing, voiceovers, and integrates Adobe’s generative AI features, including Firefly. An Android version is also in development. The move positions Adobe against other mobile editing platforms and expands its ecosystem for creators who work on the go. Ler mais