Amazon held its fall hardware showcase in New York City, unveiling a slate of new Kindle e‑readers, Echo speakers and potentially a television. The event followed CEO Andy Jassy’s earlier promise of “beautiful” hardware and highlighted the rollout of Alexa Plus, the company’s latest AI‑driven assistant. While the new devices aim to improve user experience, early impressions noted that Alexa Plus can still be sluggish and occasionally misinterpret commands. The live‑blogged event began at 10 a.m. Eastern, with no video feed provided, and emphasized Amazon’s push to strengthen its hardware ecosystem ahead of the holiday season.
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