Amazon Lança Lens Live: Compras Visuais com Inteligência Artificial no iPhone

Amazon has introduced Lens Live, a new feature that lets iPhone users point their camera at any object and instantly see a carousel of similar products for purchase. The tool leverages artificial intelligence and is tied to Amazon’s Rufus assistant, which can answer follow‑up questions about items. Lens Live expands Amazon’s visual search capabilities, offering a direct path to buying without needing to type a description. The feature is currently available only on iOS, with no Android release date announced, and positions Amazon against rivals such as Google Lens and Pinterest’s camera tools. Ler mais