Amazon's September 2025 hardware event preview

Amazon is set to launch its fall hardware showcase on September 30th, offering a live‑blog experience for viewers. The invitation hints at at least two new Echo devices, a freshly colored Kindle, and a new TV‑related hardware offering. Attendees may also receive updates on Alexa Plus, the AI‑driven upgrade to Alexa that debuted earlier this year. The event marks the third major product reveal led by Panos Panay since his 2023 move from Microsoft to Amazon, continuing the company's tradition of unveiling Alexa‑enabled innovations at its autumn gatherings. Ler mais