Tags: Wired

Friend, a wearable AI startup, has poured more than $1 million into a massive subway advertising campaign across New York City. The effort features over 11,000 cards on train cars, 1,000 platform posters and 130 urban panels, creating a dominant visual presence in stations such as West 4th Street. CEO Avi Schiffman told Adweek the campaign is a high‑risk gamble aimed at sparking conversation about the device, which retails for $129. The ads have drawn mixed reactions, including vandalism and criticism from Wired, highlighting the tension between innovative AI products and public concerns about surveillance. Ler mais

WIRED organized a subscriber‑only livestream to explore the technology sector’s overt support for President Trump and its broader implications. The panel featured veteran tech journalist Steven Levy, senior writer Vittoria Elliott, and feature editor Sandra Upson, who discussed whether the industry’s political alignment represents a strategic business move or a deeper ideological shift. Viewers were invited to submit questions, and the discussion was slated for a Tuesday morning, with a replay available for members who could not attend live. Ler mais