Etiquetas: Consumer Survey

A Deloitte survey of U.S. consumers shows that while more than half are experimenting with or regularly using generative AI, a majority also express strong worries about privacy and security. About four in ten respondents pay for AI services, yet concerns about data misuse, inaccurate results, and companies’ focus on competition over problem solving persist. Users increasingly verify AI outputs and remain reluctant to share personal data, highlighting a trust gap that tech firms must address. Leer más

A recent study shows that a majority of U.S. adults are uneasy about artificial intelligence influencing their personal decisions. While people are comfortable with AI handling large‑scale data tasks like weather forecasting and medical research, they overwhelmingly reject its role in dating, matchmaking, religious guidance, and other intimate areas. Concerns center on AI’s potential to erode creativity, relationships, and the spread of misinformation, with many respondents feeling they have little control over its use. Leer más

Retail leaders are integrating agentic AI into both online and brick‑and‑mortar channels to enhance customer service, streamline supply chains, and personalize product discovery. A recent Brunswick survey of over 5,000 consumers revealed mixed emotions—half nervous, half excited—yet a clear preference for human interaction when possible. Retailers are balancing rapid AI advances, highlighted by breakthroughs over the past 18 months, with the need for authenticity, transparency, and ethical use, especially as virtual influencers and AI avatars become commonplace. The industry’s success hinges on pairing technology with a human‑centric approach. Leer más

A recent survey of U.S. smartphone owners shows that artificial‑intelligence capabilities are no longer a primary driver for device upgrades. Most respondents prioritize longer battery life, more storage, and better cameras. While AI is now embedded in many flagship phones from Apple, Google, and the survey reveals that a significant share of users find AI features unhelpful, are reluctant to pay extra for them, and express privacy concerns. The findings highlight a mismatch between manufacturers’ AI‑focused roadmaps and actual consumer demand. Leer más