Etiquetas: impersonation

Generative AI is rapidly increasing the volume and sophistication of online scams, pushing fraud ahead of ransomware as the top cyber risk for businesses and consumers. Executives report widespread exposure to AI‑powered phishing, voice and text scams, as well as invoice fraud and identity theft. Consumers are also feeling the impact, with identity theft topping their concerns. Experts warn that the lower barriers for criminals and the realistic nature of synthetic media make detection harder, and call for coordinated action across governments, businesses and technology providers to protect trust and stability. Leer más

Meta has launched new facial‑recognition‑based safety features on Facebook in the United Kingdom, European Union and South Korea to curb accounts that impersonate public figures. The technology compares profile pictures of suspicious accounts with verified images of public figures, removing impostor accounts when a match is found. Public figures can opt in to the program, and the rollout follows earlier uses of facial recognition for ad fraud detection and account recovery. Meta reports a notable drop in user reports of “celebrity bait” ads after the initial rollout. Leer más

Meta is rolling out new facial recognition‑powered safety features on Facebook in the United Kingdom, European Union and South Korea to curb accounts that impersonate public figures. The technology, first used in the United States last year to flag fraudulent celebrity ads and aid account recovery, now lets the company compare profile pictures of suspicious accounts with verified public‑figure images. Public figures can opt in to the program, and the rollout will extend to Instagram in coming months. Meta says the move has already helped reduce user reports of "celebrity bait" ads globally. Leer más