Etiquetas: publishers

Google offers only broad SEO guidance, leaving experts to interpret its search algorithm. In an era of volatile traffic and growing AI use, some publishers are experimenting with "bite-sized" content to please large language models. Google officials say this tactic may show short‑term gains in isolated cases but is not a sustainable strategy, as future algorithm updates will favor content written for humans rather than for AI ranking tricks. Leer más

The European Commission has launched an antitrust investigation into Google’s AI services, focusing on whether the company used web publishers’ content for its AI Overview and AI Mode tools without proper compensation or an opt‑out option. The probe also examines Google’s use of YouTube‑uploaded material to train generative AI models, raising concerns about fairness to creators and competitive disadvantages for rival AI developers. EU officials stress that innovation must not undermine core societal principles, while Google warns the investigation could hinder a competitive market. Leer más

Google is rolling out its AI Mode chatbot in Search to dozens of new regions and dozens of additional languages. The expansion follows an early‑March test in the Labs program and a May rollout to all U.S. users. New language support includes Arabic, Chinese, several European languages, Malay, Russian, Thai, Vietnamese and more, with further additions such as Hindi, Indonesian, Japanese, Korean and Brazilian Portuguese announced in early September. Google says its custom Gemini model enables nuanced, multimodal understanding across languages, while publishers warn the AI summaries may be reducing web traffic. Leer más

In a federal antitrust trial, the Department of Justice argues that Google has illegally monopolized the online advertising market by tying its ad exchange, AdX, to its publisher ad server, DoubleClick for Publishers (DFP). The government asks the court to force Google to sell these key assets and to open‑source the auction logic that determines which ads win. Google counters with a proposal for behavioral fixes and emphasizes that sweeping breakup remedies could harm innovation and user privacy. Testimony from publishers underscores the central role of Google’s tools in funding free content on the web. Leer más

Google Discover, the personalized news feed in the Google app and on select Android home screens, is adding a follow button for publishers and creators and widening the types of content it surfaces. Users will soon see a blend of web articles, YouTube videos and posts from X and Instagram, while the new follow option lets them track specific outlets directly from the feed. The changes are currently rolling out to devices, with broader availability expected in the coming weeks. Leer más

Google is adding new content types to its Discover feed, bringing in social media posts from platforms such as Instagram and X, as well as YouTube Shorts. The company says users asked for a mix of articles, videos, and social posts, and the update will roll out in the coming weeks. Alongside the expanded feed, Discover now lets users follow creators or publishers, preview content, and customize what appears in their personalized stream, mirroring recent changes to Google Search. Leer más

Penske Media, owner of publications such as Rolling Stone, Variety and Billboard, filed a lawsuit in U.S. District Court alleging that Google illegally uses their content and that of other publishers to populate AI Overviews that appear at the top of search results. The complaint says Google's dominance forces publishers to surrender traffic and revenue, while AI Overviews divert clicks away from original sites. Google has responded that its services send “higher quality clicks” and will defend the claims. The case could shape how AI‑generated summaries are licensed and impact the broader relationship between search platforms and news publishers. Leer más

Matthew Prince, co‑founder and CEO of Cloudflare, explained the company’s new tool that forces AI services to pay for scraping website content. He warned that AI‑driven answer engines are cutting traffic to publishers and argued that a new exchange of value is needed to sustain content creators. Prince described partnerships with major publishers and Reddit that already generate significant revenue from AI companies. He also discussed seasonal internet shutdowns in some countries, the company’s neutral relationships with U.S. administrations, and his concern that the internet’s business model could collapse without new incentives. Leer más

Google is reportedly weighing a shift from its traditional list‑of‑links search results to an AI‑driven "AI Mode" that offers conversational answers powered by Gemini. Lead product manager Logan Kilpatrick hinted at the possibility, while Google Search vice‑president Robby Stein cautioned against reading too much into the comments. Publishers have already noted traffic declines from AI Overviews that answer queries without clicks, and a default AI Mode could amplify those effects. The company continues to promote AI Mode through a dedicated homepage and reports millions of active users, signaling a potential strategic pivot for how users discover information online. Leer más

Google announced that its AI Mode chatbot, integrated into Search, is now available in Hindi, Indonesian, Japanese, Korean and Brazilian Portuguese. The expansion follows a rapid rollout that began with an English‑only version, later opened to the United States, the United Kingdom and India, and now reaches users in more than 180 countries. The update leverages Google’s custom Gemini 2.5 Pro model and adds deeper multimodal and reasoning capabilities. While the company claims the web remains stable, a recent court filing acknowledges a rapid decline in open‑web traffic, a development publishers hope the multilingual AI features may help mitigate. Leer más