Apple is developing an internal AI search platform, reportedly called World Knowledge Answers, that could be integrated into Siri, Safari and the Spotlight interface. The effort follows a lukewarm reception to Apple Intelligence at WWDC 2024 and a planned Siri relaunch slated for 2026. Apple has experimented with Google’s Gemini to power the assistant and remains open to acquisitions, with rumors circling a potential bid for Perplexity. By adding an AI‑driven search capability, Apple hopes to close the gap with rivals such as Google and Microsoft, which already embed AI chatbots in their products.
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