Anúncios de Vídeo Gerados por IA Despertam Preocupações com a Confiança em Meio ao Apelo do Vale Uncanny

Brands are increasingly turning to AI‑generated video commercials because they are cheap, fast and endlessly adaptable. While marketers tout benefits such as perfect consistency and freedom from human error, viewers often react with suspicion, describing the synthetic spokespeople as uncanny and untrustworthy. The tension between efficiency and authenticity is prompting a debate over how AI should support, rather than replace, human storytelling in advertising. Ler mais