Anuncios de video generados por IA despiertan preocupaciones sobre la confianza en medio del atractivo del valle inquietante

Brands are increasingly turning to AI‑generated video commercials because they are cheap, fast and endlessly adaptable. While marketers tout benefits such as perfect consistency and freedom from human error, viewers often react with suspicion, describing the synthetic spokespeople as uncanny and untrustworthy. The tension between efficiency and authenticity is prompting a debate over how AI should support, rather than replace, human storytelling in advertising. Leer más