The Next Web Canva’s 2026 State of Marketing and AI report shows that 97% of marketing leaders rely on artificial intelligence for daily creative work and 99% plan to boost AI spending. Yet 78% of surveyed consumers say they would rather see ads created by people, and 87% believe the best advertising still needs a human touch. The study also highlights growing demand for AI disclosure, data protection and opt‑out options, and notes a surge in “AI slop” concerns. Canva unveiled an expanded partnership with Anthropic that integrates its design engine into Claude for Small Business, aiming to give small firms on‑brand AI tools while navigating the trust gap.
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