TechRadar Bobby Kim, Disney Consumer Products’ global creative director, says the Star Wars franchise now lives as much in the hands of fans as on screen. The company is shifting its focus from film releases to the everyday interaction fans have with toys, collectibles and interactive gadgets. New tech‑infused products—from Lego’s Smart Play sets to Hasbro’s electronic Grogu figure—are designed to let fans build, play and personalize the galaxy, turning merchandise into a core part of the Star Wars experience.
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