Tags: Tim Cook

Apple co‑founder Steve Wozniak told Fox Business that he is “not a fan” of artificial‑intelligence systems such as ChatGPT and Claude. He argued that AI lacks emotional depth, often provides overly detailed factual answers instead of storytelling, and can be unreliable. Wozniak’s comments contrast with Apple CEO Tim Cook’s optimism about AI and come as Apple pushes its own AI platform, Apple Intelligence, amid development challenges. Ler mais

Apple unveiled the 17 winners of its 2025 App Store Awards, showcasing a strong AI presence across categories. Tiimo earned iPhone App of the Year for its neurodivergent‑focused planning tools, while Detail and Essayist took iPad and Mac App of the Year honors for AI‑driven video editing and citation management. Tim Cook praised the creativity of developers, and Business of Apps highlighted the booming AI app market, noting $4.5 billion in revenue in 2024 and a projected $150 billion by 2030. The announcement also referenced Ziff Davis’s lawsuit against OpenAI over copyright concerns. Ler mais

Apple announced that its head of artificial intelligence, John Giannandrea, will leave his role, with Amar Subramanya set to take over as vice president of AI. The change comes as Apple faces setbacks with its Siri voice assistant, which has been delayed and reportedly caused confidence concerns among senior leadership. Giannandrea will remain as an advisor before retiring, while Subramanya, a former Google veteran, will oversee AI models, research, and safety, reporting to software chief Craig Federighi. Ler mais

Apple has agreed to partner with Google to develop a custom Gemini AI model that will power the next generation of its Siri virtual assistant. The deal, valued at about $1 billion per year, will see the model run on Apple’s private cloud for complex tasks while Apple’s own models remain on devices for privacy‑focused functions. Apple considered Anthropic as an alternative but found Google’s offering cheaper. The arrangement reflects Apple’s strategy to accelerate AI capabilities without building a large model in‑house, while maintaining a close financial relationship with Google. Ler mais

Apple executives say Siri is on track for a release next year, highlighting ongoing progress in the company's AI efforts. While the firm has not confirmed any partnership with Google’s Gemini models, industry observers note recent leadership shifts within Apple’s AI team and the long‑standing search deal that pays Google billions annually. Rumors persist that Apple might adopt Gemini to accelerate Siri’s capabilities, but Apple maintains that its own work continues without official disclosure. Ler mais

Apple is set to enhance Siri by integrating a custom version of Google’s Gemini AI model. The partnership involves Apple paying Google around $1 billion each year for access to the technology, which will run on Apple’s Private Cloud Compute infrastructure. While Gemini will handle many new capabilities, Apple will continue to use its own models for certain Siri functions. The move follows a period of delayed AI feature rollouts and earlier consideration of OpenAI and Anthropic solutions. CEO Tim Cook announced the updated Siri is expected next spring, with openness to further third‑party AI integrations. Ler mais

A host of leading technology executives, including the CEOs of Nvidia, Apple, Microsoft, and OpenAI, attended President Donald Trump's state banquet in the United Kingdom. The event coincided with the signing of a U.S.-U.K. Tech Prosperity Deal focused on nuclear, artificial intelligence, and quantum technologies. Major tech firms announced new data‑center projects and multibillion‑pound investments in the U.K., bringing a combined commitment of roughly £31 billion to boost AI infrastructure. The guest list underscored the growing prominence of tech leaders in diplomatic and economic engagements between the two nations. Ler mais

The upcoming iPhone 17 launch faces a critical test: Apple needs to showcase AI capabilities that are genuinely tied to the new hardware, not just a rehash of existing features. While Apple Intelligence already offers tools like email rewriting and personalized emojis, the author argues that without a distinct, hardware‑driven AI experience, many users will see little reason to upgrade. Expectations include innovations that leverage the phone’s sensors and neural engine in ways that cannot be replicated on older models or competing devices. Ler mais

Apple is developing an internal AI search platform, reportedly called World Knowledge Answers, that could be integrated into Siri, Safari and the Spotlight interface. The effort follows a lukewarm reception to Apple Intelligence at WWDC 2024 and a planned Siri relaunch slated for 2026. Apple has experimented with Google’s Gemini to power the assistant and remains open to acquisitions, with rumors circling a potential bid for Perplexity. By adding an AI‑driven search capability, Apple hopes to close the gap with rivals such as Google and Microsoft, which already embed AI chatbots in their products. Ler mais