Google rolls out Gemini‑powered AI ads for Search

Google announced a suite of AI-driven ad formats at its I/O conference, introducing Gemini‑powered conversational ads, AI‑enhanced shopping ads, and smart brand agents that will appear in both AI Mode and standard Search. The new formats promise to answer user queries directly, showcase high‑ticket items with custom explanations, and let advertisers embed chat‑based lead generators, all labeled as sponsored content. Read more