Tags: AI video

Coca-Cola released a new holiday commercial created with generative AI. The spot features the brand’s iconic red trucks traveling through snowy forests accompanied by animals such as polar bears, rabbits and sloths. While visual quality has improved compared to the previous AI effort—showing more realistic movement and lighting—the ad still feels detached and lacks the emotional warmth that defined earlier campaigns. Industry observers note the move signals a broader shift toward AI in core creative work, but also warn that reliance on machines may erode the human spark that connects with audiences. Read more

OpenAI has begun monetizing its AI video app Sora by offering paid "video generation packs" once users hit the daily free limit. Previously, users could create up to 30 videos per day for free, or up to 100 with a Pro subscription. When the cap is reached, the app prompts users to buy additional generations through the App Store, with a bundle of ten extra videos costing roughly $4. Bill Peebles explained on X that the change reflects growing demand and the need to manage GPU resources, noting that free quotas are likely temporary. Read more

Adobe unveiled a suite of AI‑driven audio tools within its Firefly platform, letting creators generate background music, speech, and sound effects directly from text prompts. The new features include a generate‑speech engine with dozens of voices in multiple languages, a generate‑soundtrack tool that produces royalty‑free music matched to video content, and expanded partnerships with ElevenLabs and Topaz Labs. Adobe also introduced licensing that lets users employ AI‑created music indefinitely. The updates aim to give creators more control and flexibility while simplifying the workflow for audio‑rich projects. Read more

Canva’s in‑house AI platform, Magic Media, is gaining attention as a beginner‑friendly solution for generating images, videos, and text. The free tier provides ample credits—50 photo and five video generations—without watermarks, and the tool does not train its models on users’ content. While it may lag behind more advanced generators in prompt precision, its intuitive interface, style presets, and seamless integration into Canva projects make it a compelling option for those looking to experiment with generative media without a steep learning curve. Read more

OpenAI disclosed a series of forthcoming enhancements for its Sora AI video platform. The updates will broaden the character cameo capability to include pets, toys and generated figures, add basic video‑stitching tools, experiment with community‑focused feeds, and bring an Android version to users. Existing features such as longer video limits, storyboarding for Pro accounts and integration with ChatGPT remain in place. The rollout aims to move Sora beyond short, casual clips toward tools useful for professional creators while maintaining its social focus. Read more

OpenAI revealed a suite of updates for its viral AI‑video app Sora, which recently topped the U.S. and Canada App Store charts after a late‑September launch. The upgrades include basic video‑editing tools, a new "cameo" feature that lets users turn pets, stuffed toys and other objects into AI personas, and expanded social channels for groups like universities and sports clubs. Sora head Bill Peebles also confirmed that an Android version is "actually coming soon," with pre‑registration already available on Google Play. The app, still invite‑only, has already amassed roughly two million downloads within its first month. Read more

OpenAI’s short‑form video platform Sora is set to receive a major update that introduces pet and character cameos, basic video editing capabilities, faster performance, and an official Android app. The changes also include a more social feed experience, allowing users to share content within specific communities. These enhancements aim to broaden creative options for users while expanding Sora’s reach beyond iOS and web browsers. Read more

OpenAI announced new features for its AI‑generated video app Sora, adding a web‑based storyboarding tool for Pro users and extending video length limits. Free users can now create videos up to 15 seconds, while Pro users on the web can generate clips up to 25 seconds. The updates aim to attract more professional creators and align Sora with industry practices such as storyboarding, while maintaining its integration with ChatGPT accounts. Read more

Google announced the release of Veo 3, its latest AI video generator, now available to paying Gemini users through Flow, the Gemini API, and Vertex AI. The update adds features such as ingredient‑based video assembly, object insertion, and the ability to create AI‑generated transitions between still images, extending short clips to over a minute. Veo 3 follows earlier launches that integrated synchronized audio and reflects Google’s broader push into generative media, a field currently heated by OpenAI’s Sora and ongoing copyright disputes. Read more

Google announced the launch of Veo 3.1, the latest version of its AI video generator, now available to paying Gemini users through Flow, the Gemini API, and Vertex AI. The update adds asset‑combining tools, object insertion, extended clip length, and AI‑driven transitions between still images. The move comes as OpenAI promotes its Sora video model, sparking debate over deep‑fake risks and copyright challenges in generative media. Read more

Google announced Veo 3.1, the latest upgrade to its AI video model, promising stronger prompt adherence, higher realism, and improved audio. The new version expands format support to include both landscape and portrait 16:9 video, addressing the surge in vertical content on platforms like YouTube Shorts and TikTok. A "Fast" variant aims to reduce compute costs, and the model will be integrated across Google’s ecosystem, including the Flow filmmaking tool. While the upgrade raises concerns about distinguishing real from synthetic media, it positions Google more competitively against rivals such as OpenAI's Sora. Read more

OpenAI’s upgraded text‑to‑video model, Sora 2, creates short clips that look increasingly realistic, making it harder to tell what is real. While the technology improves on earlier giveaways such as blurs and odd hand shapes, subtle flaws remain. Viewers can look for mismatched physics, strange background details, off‑kilter movement, compression artifacts, and inconsistencies in source accounts. Slowing down, checking emotions, and cross‑referencing with reputable outlets are recommended ways to verify authenticity. Developing these skills is essential as AI‑generated video becomes more convincing. Read more

OpenAI has launched Sora 2, a social‑media platform that lets users create short AI‑generated videos using personal "Cameo" avatars. After a quick onboarding that captures a face scan and voice print, creators can prompt the system to produce nine‑second clips featuring themselves, celebrities or historical figures. The app offers a For You feed, content warnings, and granular privacy controls that let users decide who can use their Cameos. While the experience is praised for its creativity and ease of use, questions remain about the platform’s ability to police depictions of public personalities. Read more

OpenAI’s new Sora app, an AI‑powered video‑creation platform with a social remix feed, quickly rose to the number‑one spot on the U.S. App Store. Within two days it logged more than 164,000 installs, surpassing other AI apps despite being limited to invited users. The app combines a cutting‑edge video model, watermarking, and strict content guardrails, and its rapid adoption hints at a potential new revenue pillar for OpenAI. Read more

OpenAI has introduced Sora, a new social network that streams only AI‑generated videos. The iOS app, identified by a navy‑and‑white cloud icon, requires an invite code to join. Users must log in with a ChatGPT account, request notification when access opens, and allow push notifications. OpenAI says the initial rollout targets the United States and Canada, with plans to expand quickly and prioritize paying Pro users. Once admitted, members receive four additional invite codes to share. A disclaimer notes that none of the content is authentic, and a separate lawsuit from Ziff Davis alleges copyright infringement in OpenAI’s AI training. Read more

OpenAI introduced Sora, a social media app built around AI‑generated videos. The platform lets users scroll an endless feed, like, comment, and share clips created with the upgraded Sora 2 model. A standout feature is “Cameos,” which allows creators to upload their likeness and permit others to generate deep‑fake style videos featuring them. The app includes safeguards such as watermarks and metadata tags that indicate AI origins, yet it raises concerns about the ease of producing realistic deepfakes, potential misuse, and the environmental impact of generating high‑quality video content. Read more

OpenAI has introduced Sora, a new social media platform built around AI‑generated video content. The iOS‑only app is currently in a limited rollout for users in the United States and Canada, with access granted through invite codes. Existing paying Pro users receive priority, and each new user receives four additional codes to share. The platform emphasizes that all videos are AI‑generated and includes a disclaimer to that effect. OpenAI plans to expand Sora to more regions soon, while noting a concurrent copyright lawsuit involving Ziff Davis. Read more

OpenAI has released Sora, an iOS app that lets users create short AI‑generated videos featuring their own digital likenesses. The platform offers a scrollable feed of bite‑size clips and includes built‑in safety guardrails to restrict sexual content, graphic violence, extremist propaganda, hate speech, and self‑harm. Users can control who may use their likeness and can see any details about generated videos that involve them. While the app showcases impressive realism, OpenAI acknowledges the potential for misuse and has implemented multiple safeguards. Read more

OpenAI has launched Sora, a new social platform that lets users generate AI‑driven videos featuring realistic likenesses of public figures, including CEO Sam Altman. The app’s feed is flooded with user‑created clips that place Altman in surreal scenarios, prompting discussions about copyright, consent, and the potential for misuse. While OpenAI touts safety controls and user‑managed cameo settings, critics warn that the technology could enable disinformation and raise ethical concerns about deepfake creation. Read more

Meta has introduced Vibes, a new short‑form video feed that showcases AI‑generated clips and lets users create or remix videos using text prompts in the Meta AI app or on meta.ai. The feature integrates with Instagram Reels and Facebook Stories, allowing creators to share AI‑crafted content without needing advanced editing skills. Vibes combines existing Meta AI tools such as stickers and image generators into a single feed, offering a personalized stream that learns user preferences. Launched as a preview separate from the main Instagram feed, Vibes aims to expand creative possibilities for a broader audience. Read more