← Back to News

Tags: Hardware Event

Amazon's September 2025 hardware event preview

Amazon's September 2025 hardware event preview
Amazon is set to launch its fall hardware showcase on September 30th, offering a live‑blog experience for viewers. The invitation hints at at least two new Echo devices, a freshly colored Kindle, and a new TV‑related hardware offering. Attendees may also receive updates on Alexa Plus, the AI‑driven upgrade to Alexa that debuted earlier this year. The event marks the third major product reveal led by Panos Panay since his 2023 move from Microsoft to Amazon, continuing the company's tradition of unveiling Alexa‑enabled innovations at its autumn gatherings. Read more

Amazon Unveils New Devices at Fall Hardware Event

Amazon Unveils New Devices at Fall Hardware Event
Amazon held its fall hardware showcase in New York City, unveiling a slate of new Kindle e‑readers, Echo speakers and potentially a television. The event followed CEO Andy Jassy’s earlier promise of “beautiful” hardware and highlighted the rollout of Alexa Plus, the company’s latest AI‑driven assistant. While the new devices aim to improve user experience, early impressions noted that Alexa Plus can still be sluggish and occasionally misinterpret commands. The live‑blogged event began at 10 a.m. Eastern, with no video feed provided, and emphasized Amazon’s push to strengthen its hardware ecosystem ahead of the holiday season. Read more

Amazon Announces Fall Hardware Event Featuring Alexa+, Echo, Kindle, and More

Amazon Announces Fall Hardware Event Featuring Alexa+, Echo, Kindle, and More
Amazon is set to host its annual fall hardware event on Tuesday, September 30, at 10 AM ET in New York City. While the event will not be livestreamed, Engadget staff will attend and provide liveblog coverage. The showcase is expected to highlight new hardware and software updates across Amazon’s product lines, including the Alexa+ generative‑AI platform, the Echo smart speakers, the Kindle e‑readers, Fire TV, and devices from Ring and Eero. Discounts on existing devices are already underway, setting the stage for upcoming Prime Day deals. Read more

Amazon to Unveil Refreshed Home and Entertainment Devices at Upcoming Hardware Event

Amazon to Unveil Refreshed Home and Entertainment Devices at Upcoming Hardware Event
Amazon announced that it will hold its annual fall hardware event later this month in New York City, where it is expected to showcase a range of refreshed products across its portfolio, including Kindles, Echo smart speakers, Ring security devices and Fire TV products. The company will highlight the latest upgrades to its Alexa assistant, emphasizing new AI‑driven conversational skills. Industry observers note that the launch comes as competition intensifies in the smart‑home market, with rivals such as Apple reportedly planning their own home‑device offerings. Read more