Tags: subscriber decline

Tinder is piloting an AI-driven feature called Chemistry that asks users questions and, with permission, scans Camera Roll photos to learn more about their interests and personality. The test is underway in New Zealand and Australia and is described as a major pillar of Tinder’s 2026 product experience. Match Group said the experiment will have a modest negative impact on direct revenue and is part of broader AI efforts, including nudges before potentially offensive messages and photo‑selection assistance. The move comes as Tinder faces declining paying subscribers and a shifting dating market. Read more

DirecTV announced plans to add AI‑generated advertisements to its TV screensavers, allowing users to see personalized ads that incorporate their own facial likeness. Glance, the AI partner, will create avatars that analyze behavior and preferences to deliver tailored product recommendations. The screensavers will also support 30‑second AI‑generated videos, real‑time weather, and sports scores. Company executives say the move aims to boost content discovery and diversify revenue as subscriber numbers have fallen from over 20 million in 2015 to roughly 11 million today. The feature can be disabled by users. Read more